The Sell-side e-commerce involves the “sale of products to an organization's customers” (Chaffey, 2010).
The model adopted here is the Business-to-Consumer model where Amazon is a Transactional e-commerce site, i.e. it helps to facilitate the purchase of products online.
The map represents how HP interacts with Customers through AMAZON, the intermediary, who helps to facilitate purchase of products online.
HP gets its products across to AMAZON through via a courier service which can be viewed as a Supplier's (HP) supplier and possibly scanned pictures via the internet (the internet here can be thought of as a marketing tool).
AMAZON in turn uploads photos of these items on its website along with useful information/details about each item, which will be considered important by the Customer, most especially the price and in most cases the product rating as judged / determined by previous buyers.
AMAZON in turn uploads photos of these items on its website along with useful information/details about each item, which will be considered important by the Customer, most especially the price and in most cases the product rating as judged / determined by previous buyers.
The main benefits lie in the convenience of the transactions, which entail searching for products from the comfort of your present location and indicating interest by making an order, and then proceeding to make an online payment.
The Business-to-Cconsumer interaction is further strengthened through the use of ICT tools such as Blogs, Websites, Twitter, Facebook, YouTube, RSS Feeds, Customer Database, E-mail, etc.
Customers get to communicate with HP via E-mail, HP website, HP Twitter, HP Blog, etc.
HP responds to customer requests, inquiries or complaints via almost similar channels like the E-mail, FAQs on the website, RSS Feeds, Customer Database, etc.
HP responds to customer requests, inquiries or complaints via almost similar channels like the E-mail, FAQs on the website, RSS Feeds, Customer Database, etc.
